VOLUNTEER TO PROMOTE VOLUNTEERING

Bronze Spike

Case Film

Presentation Board

TitleVOLUNTEER TO PROMOTE VOLUNTEERING
ClientSEEK
Product / ServiceSEEK VOLUNTEER
CategoryC05. Transit
EntrantLEO BURNETT MELBOURNE, AUSTRALIA
Entrant Company LEO BURNETT MELBOURNE, AUSTRALIA
Advertising Agency LEO BURNETT MELBOURNE, AUSTRALIA

Execution

Every year over two thirds of Australian charities struggle to find enough volunteers to achieve their goals. SEEK Volunteer, a website dedicated to helping all Australian not-for-profits find volunteers, wanted to change this statistic. In 2012, a campaign was launched to inspire an entire nation to volunteer their free space to promote volunteering. Via a digital media kit, any person, brand or organization could take one statement – This space was volunteered to promote volunteering – and apply it to any medium. We would rely on Australia to volunteer to publicly spread our campaign. Within weeks, every single out-of-home communication channel became our messaging system: billboards, metrolites, train stations, buses, trams, taxi backs, digital screens, café screens, lift screens, stadium signage, packaging and bill posters.

Credits

Name Position
Jason Williams Executive Creative Director
Andrew Woodhead Creative Director
Andrew Woodhead Copywriter
Justin Nagorcka Art Director
Ari Sztal Account Supervisor
Michelle Whitesides Account Manager
Ben Cliffe Planner