SHANGHAI FORWARD

TitleSHANGHAI FORWARD
BrandNIKE
Product / ServiceNIKE RUNNING
CategoryD01. Integrated Campaigns led by Outdoor
EntrantWIEDEN+KENNEDY SHANGHAI Shanghai, CHINA
Entrant Company WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA
Advertising Agency WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA

Credits

Name Position
Achilles Li/Michael Simons Executive Creative Director
Terence Leong Creative Director
Cook Xu/Shanshan Quan Copywriter
Kevin Lunsong/Melvin Tan Art Director
Radio Woon/Fish Ho/Jok Jiang/More Tong/Super Zhang/Kzeng/Xiaolonghua/Twoqee/White Illustrator
Rony Shao Art Buyer
Dino Xu/Bryan Tilson Account Supervisor
San Yin Mei/Sukwan Chae Advertiser's Supervisor
Stone Xue/Vic Zhang Producer
Michelle Gao/Jim Zhou/Adela Qu Account Manager
Rodion Yudasin Planner
Chang Qing Lee (Retoucher)/Yinkeng Wong/Elena Zhang (Project Manager) Other Credits

Execution

Billboards, Flags, Building Wraps, Bus Wraps, Promotional Stickers, Retail Posters, T-shirts, Light Boxes, etc.

English Translation of Main Headlines

Shanghai Forward