Title | CLASSROOM MUMBAI |
Brand | THE AKANKSHA FOUNDATION |
Product / Service | AKANKSHA CLASSROOM |
Category | C04. Stunts & Live Advertising |
Entrant | OGILVY & MATHER INDIA Mumbai, INDIA |
Entrant Company | OGILVY & MATHER INDIA Mumbai, INDIA |
Advertising Agency | OGILVY & MATHER INDIA Mumbai, INDIA |
Name | Position |
---|---|
Abhijit Avasthi/Rajiv Rao | Chief Creative Officer |
Kiran Antony/Shahrukh Irani | Creative Director |
Jigar Fernandes/Parth Gadhia/Harshad Salian | Copywriter |
Rakesh Jha/Aishik Sengupta | Art Director |
Hitesh Patel/Roswita Akolkar/Rohan Padhye | Account Manager |
On 5th September, while children across India were celebrating Teacher's Day, Akanksha's kids went out looking for their teachers. They set up classrooms at public places across the city like airports, malls, promenades etc. A simple message on a blackboard, "Will you be our teacher?" attracted and invited passers-by to step forward and experience teaching first-hand.