CLASSROOM MUMBAI

TitleCLASSROOM MUMBAI
BrandTHE AKANKSHA FOUNDATION
Product / ServiceAKANKSHA CLASSROOM
CategoryC04. Stunts & Live Advertising
EntrantOGILVY & MATHER INDIA Mumbai, INDIA
Entrant Company OGILVY & MATHER INDIA Mumbai, INDIA
Advertising Agency OGILVY & MATHER INDIA Mumbai, INDIA

Credits

Name Position
Abhijit Avasthi/Rajiv Rao Chief Creative Officer
Kiran Antony/Shahrukh Irani Creative Director
Jigar Fernandes/Parth Gadhia/Harshad Salian Copywriter
Rakesh Jha/Aishik Sengupta Art Director
Hitesh Patel/Roswita Akolkar/Rohan Padhye Account Manager

Execution

On 5th September, while children across India were celebrating Teacher's Day, Akanksha's kids went out looking for their teachers. They set up classrooms at public places across the city like airports, malls, promenades etc. A simple message on a blackboard, "Will you be our teacher?" attracted and invited passers-by to step forward and experience teaching first-hand.