| Title | SPILL-RESISTANT KEYBOARD |
| Brand | LENOVO |
| Product / Service | KEYBOARD |
| Category | C04. Stunts & Live Advertising |
| Entrant | OGILVY & MATHER INDIA Mumbai, INDIA |
| Entrant Company | OGILVY & MATHER INDIA Mumbai, INDIA |
| Advertising Agency | OGILVY & MATHER INDIA Mumbai, INDIA |
| Name | Position |
|---|---|
| Abhijit Avasthi/Rajiv Rao | Chief Creative Officer |
| Harshad Rajadhyaksha/Kainaz Karmakar | Executive Creative Director |
| Harshad Rajadhyaksha/Kainaz Karmakar | Creative Director |
| Gaurav Kumar/Mithila Desai | Copywriter |
| Ashok Karkala | Art Director |
| Ashok Karkala | Photographer |
| Ashok Karkala | Illustrator |
| Ashok Karkala | Typographer |
| Deepanker Mukherji | Account Supervisor |
| Shiva And Ashvin | Producer |
| Kiran Ramamurthy | Account Manager |
Lenovo ThinkPads are widely used in Mumbai offices. However, a lot of corporate executives were unaware about its spill-resistant feature. So we found a unique way to demonstrate this unique feature. In spite of their busy schedules these executives visit tea stalls for their mini-breaks at least thrice a day. For a day, across Mumbai, these stalls served tea on Lenovo ThinkPads instead of their regular aluminum trays. While this activity succeeded in creating a lot of buzz, 100% of the executives also affirmed that they would enquire about Lenovo ThinkPads with their respective IT managers.