| Title | LOSE YOUR TYRES! |
| Brand | FITNESS CLUB |
| Product / Service | SELF PROMOTION |
| Category | C03. Special Build |
| Entrant | TBWA\TAL Colombo, SRI LANKA |
| Entrant Company | TBWA\TAL Colombo, SRI LANKA |
| Advertising Agency | TBWA\TAL Colombo, SRI LANKA |
| Name | Position |
|---|---|
| Mario De Soyza/Shanuki De Alwis | Creative Director |
| Mario De Soyza | Copywriter |
| Rohitha Silva/Sachithra Gunarathna | Art Director |
| Gowrie Indraratne | Account Supervisor |
| Dulani Karunanayake | Advertiser's Supervisor |
| Monto Grey/Lolitha Basnayake | Producer |
| Shalini Jayasinghe | Account Manager |
| Shanuki De Alwis | Planner |
| Lanil Peiris | Other Credits |
The largest department store in Moratuwa (K Zone Mall) was used to erect the billboard entirely out of old tyres. Shoppers who stopped at the installation were then invited to call the number displayed if they wished to hand in "tyres" of their own.
Tyres Accepted