PICK OF THE DAY

Bronze Spike

Case Film

Presentation Board

TitlePICK OF THE DAY
BrandKIA
Product / ServiceKIA CERATO
CategoryC04. Stunts & Live Advertising
EntrantINNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Entrant Company INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Advertising Agency INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA

Credits

Name Position
Scott Lambert Creative Director
Matt Cramp Copywriter
Rua Perston Art Director
Rua Perston Typographer
Simon Honery Account Supervisor
Steve Watt Advertiser's Supervisor
Tania Templeton Producer
Janine Allan Account Manager
Kathy O'connor Planner
Production Company - Photoplay Films. Director - Tom Noakes. Executive Producer - Oliver Lawrence. Other Credits

Execution

On May 4, 2013, during the Essendon and Greater Western Sydney AFL game, over 30,000 fans experienced one mans uncomfortable moment live on the grounds two huge Digital screens.