| Title | HIDE 'N' SEEK |
| Brand | GM ENCORE |
| Product / Service | GM ENCORE |
| Category | C04. Stunts & Live Advertising |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company | OGILVY BEIJING, CHINA |
| Advertising Agency | OGILVY BEIJING, CHINA |
| Name | Position |
|---|---|
| Doug Schiff | Executive Creative Director |
| Sascha Engel/Johan Stahle | Creative Director |
| Sascha Engel/Marc Violo | Copywriter |
| Anders Fardig/Hans Wikstom/Magnus Hallsten/Mikael Gustavsson | Art Director |
| Sascha Engel/Marc Violo/Rita Yang/Quetina Yang/Liwen Fan/Xiaoming Lai | Producer |
| Production Co. Producers: Johan Stahle/Katrin Hjalm | Planner |
| Project Management: Peter Pan/Leon Lee/Jessica Zhou/Allen Hou/Production Company: Monterosa | Other Credits |
GM turned 16 Chinese cities in the world's biggest playground by creating a Hide 'n' Seek game in which new Encore cars were only visible through AR technology. Whoever could hide the car for the longest period of time, won a 2013 Encore!