STAIN TAGS

TitleSTAIN TAGS
BrandUNILEVER
Product / ServiceBREEZE WASHING DETERGENT
CategoryC01. Bars & Restaurants
EntrantLOWE SINGAPORE, SINGAPORE
Entrant Company LOWE SINGAPORE, SINGAPORE
Advertising Agency LOWE SINGAPORE, SINGAPORE

Credits

Name Position
Dominic Stallard Chief Creative Officer
Dominic Stallard Executive Creative Director
Josh Armstrong/Ashlynn Sum Copywriter
Liong Khoon Kiat/Andrew Ho Art Director
Harpi (Nemesis Pictures) Photographer
Jacqueline Wong Art Buyer
Srija Chatterjee/Ranjit Jathanna/Rupen Desai Account Supervisor
Pamela Phang Producer
Jonathan Nienaber Planner
Emmanuel Pang/Nur Syahid/Eric Loh/Gin Khoo/Alvin Foo/Tan Meng Choon Other Credits

Execution

Clothing security tags were made to look like stains. They were then attached to clothes in stores. They were only possible to remove at the till, with a special, branded device.