| Title | THE PEE ANALYSER |
| Brand | ZOUK SINGAPORE |
| Product / Service | ANTI-DRINK DRIVING |
| Category | C01. Bars & Restaurants |
| Entrant | DDB GROUP SINGAPORE, SINGAPORE |
| Entrant Company | DDB GROUP SINGAPORE, SINGAPORE |
| Advertising Agency | DDB GROUP SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Neil Johnson | Chief Creative Officer |
| Joji Jacob | Executive Creative Director |
| Thomas Yang/Ken Choo | Creative Director |
| Pradeep D'souza | Copywriter |
| Chris Soh | Art Director |
| Jackie They/Leslie Goh/Steven Chin | Producer |
| Rowena Bhagchandani | Account Manager |
| Head Of Technology: Yeo Wee Lee | Technologists: Loy Yoke How/Yishu See/Aaron Santos | Other Credits |
Outdoor Execution: In Zouk's Valet Parking Area We created new RFID Parking Cards and a new Valet Parking Counter that housed a RFID Reader. This new Valet Parking Counter lit up when it detected RFID Parking Cards that were tagged. Indoor Execution: In Zouk Urinals We created a structure that modified the existing urinals, this structure held: An RFID Reader for each urinal to detect drivers with the RFID Card and tag the cards of drunk drivers A custom-designed urine-testing device to measure the alcohol content in urine A display screen for each urinal to advise drunk drivers to take a cab or use the drive home service