THE PEE ANALYSER

Bronze Spike

Case Film

Presentation Board

TitleTHE PEE ANALYSER
ClientZOUK SINGAPORE
Product / ServiceANTI-DRINK DRIVING
CategoryC01. Bars & Restaurants
EntrantDDB GROUP SINGAPORE, SINGAPORE
Entrant Company DDB GROUP SINGAPORE, SINGAPORE
Advertising Agency DDB GROUP SINGAPORE, SINGAPORE

Execution

Outdoor Execution: In Zouk's Valet Parking Area We created new RFID Parking Cards and a new Valet Parking Counter that housed a RFID Reader. This new Valet Parking Counter lit up when it detected RFID Parking Cards that were tagged. Indoor Execution: In Zouk Urinals We created a structure that modified the existing urinals, this structure held: •An RFID Reader for each urinal –to detect drivers with the RFID Card and tag the cards of drunk drivers •A custom-designed urine-testing device –to measure the alcohol content in urine •A display screen for each urinal –to advise drunk drivers to take a cab or use the drive home service

Credits

Name Position
Neil Johnson Chief Creative Officer
Joji Jacob Executive Creative Director
Thomas Yang/Ken Choo Creative Director
Pradeep D'souza Copywriter
Chris Soh Art Director
Jackie They/Leslie Goh/Steven Chin Producer
Rowena Bhagchandani Account Manager
Head Of Technology: Yeo Wee Lee | Technologists: Loy Yoke How/Yishu See/Aaron Santos Other Credits