Title | THE PEE ANALYSER |
Brand | ZOUK SINGAPORE |
Product / Service | ANTI-DRINK DRIVING |
Category | C01. Bars & Restaurants |
Entrant | DDB GROUP SINGAPORE, SINGAPORE |
Entrant Company | DDB GROUP SINGAPORE, SINGAPORE |
Advertising Agency | DDB GROUP SINGAPORE, SINGAPORE |
Name | Position |
---|---|
Neil Johnson | Chief Creative Officer |
Joji Jacob | Executive Creative Director |
Thomas Yang/Ken Choo | Creative Director |
Pradeep D'souza | Copywriter |
Chris Soh | Art Director |
Jackie They/Leslie Goh/Steven Chin | Producer |
Rowena Bhagchandani | Account Manager |
Head Of Technology: Yeo Wee Lee | Technologists: Loy Yoke How/Yishu See/Aaron Santos | Other Credits |
Outdoor Execution: In Zouk's Valet Parking Area We created new RFID Parking Cards and a new Valet Parking Counter that housed a RFID Reader. This new Valet Parking Counter lit up when it detected RFID Parking Cards that were tagged. Indoor Execution: In Zouk Urinals We created a structure that modified the existing urinals, this structure held: An RFID Reader for each urinal to detect drivers with the RFID Card and tag the cards of drunk drivers A custom-designed urine-testing device to measure the alcohol content in urine A display screen for each urinal to advise drunk drivers to take a cab or use the drive home service