| Title | THE MESSIEST TAKEAWAY FOOD MENU |
| Brand | LI CHUNG SHING TONG (HOLDINGS) |
| Product / Service | PO CHAI PILLS |
| Category | C02. Small Scale Special Solutions |
| Entrant | JWT HONG KONG, HONG KONG |
| Entrant Company | JWT HONG KONG, HONG KONG |
| Advertising Agency | JWT HONG KONG, HONG KONG |
| Name | Position |
|---|---|
| Yang Yeo | Chief Creative Officer |
| Barbara Fu/Philip Lee | Executive Creative Director |
| Francis Lam/Law Wing Tak | Creative Director |
| Francis Lam | Copywriter |
| Law Wing Tak/Frank Fung | Art Director |
| Law Wing Tak/Frank Fung | Typographer |
| Ho Tsz Chung | Account Supervisor |
| Anthony Leung/Steven Chu | Producer |
| Rex Chang/Lucas Wong | Account Manager |
| Connie Ho | Planner |
| Production Supervisor : Ray Lai | Other Credits |
Hong Kong is a fast-paced city. To save time, people try to eat a number of different things in one go; a bad mix of food that results in uneasy stomachs. To deliver the message that Po Chai Pills is the trustworthy relief for stomach problems, we designed a leaflet and direct mailer in the form of a typical fast food takeaway menu, featuring a mix of food in the wildest combinations! The menus were distributed on the streets and inserted in household mailboxes. After reading the weird names of mixed food, recipients were presented with a hotline for the free delivery of a Po Chai Pills sample. Those who called in and registered were entitled to the free delivery.
Po Chai Pills to the rescue! With Po Chai Pills, you don't have to be afraid of indigestion!