| Title | SAIL BOAT |
| Brand | NICE GROUP |
| Product / Service | CHAO NENG SOFTENING DETERGENT |
| Category | A03. Household |
| Entrant | JWT HONG KONG, HONG KONG |
| Entrant Company | JWT HONG KONG, HONG KONG |
| Advertising Agency | JWT HONG KONG, HONG KONG |
| Name | Position |
|---|---|
| Yang Yeo | Chief Creative Officer |
| Barbara Fu/Philip Lee | Executive Creative Director |
| Jam Wu | Creative Director |
| Pris Luk | Copywriter |
| Rita Shum/Anthony Kwok | Art Director |
| Dick Chan | Photographer |
| Ho Tsz Chung | Account Supervisor |
| Samuel Yu | Account Manager |
| Retoucher : James Chan | Other Credits |
H/L: Chao Neng softening detergent. Because your beddings don't have to feel that stiff.