MONEY TRAP

TitleMONEY TRAP
BrandSATGAS-PA
Product / ServiceCHILDREN PROTECTION TASK FORCE
CategoryC03. Special Build
EntrantPUBLICIS INDONESIA Jakarta, INDONESIA
Entrant Company PUBLICIS INDONESIA Jakarta, INDONESIA
Advertising Agency PUBLICIS INDONESIA Jakarta, INDONESIA

Credits

Name Position
Enrique Gamarra Gutierrez Chief Creative Officer
Maulana Sagala/Afianto Executive Creative Director
Arief Mardianto/Andrea Hidayatullah Creative Director
Lucky Ardhi/Maulana Sagala Copywriter
Benny Napitupulu Art Director
Yassa Photographer
Dimas Fajar/Adityas Producer
D'la Clara Account Manager
Design Director : Firman Other Credits

Execution

We printed gigantic bank notes to literally trap child beggar statues on the main street of Jakarta with a call to donate the right way only through Satgas-PA (Children Protection Task Force).