| Title | SPEED FALL |
| Brand | ASIA INJURY PREVENTION FOUNDATION |
| Product / Service | ASIA INJURY PREVENTION FOUNDATION |
| Category | C03. Special Build |
| Entrant | Y&R VIETNAM Ho Chi Minh City , VIETNAM |
| Entrant Company | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
| Advertising Agency | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
| Name | Position |
|---|---|
| Marcus Rebeschini | Chief Creative Officer |
| Kit Ong | Executive Creative Director |
| Thao Nguyen/Ngoc Bui/Le Nguyen | Copywriter |
| Vuong Nguyen/Huy Nguyen/Khoa Lam | Art Director |
| Alex Mcmillan | Photographer |
| Mita Vu | Illustrator |
| Dung La | Account Supervisor |
| Kirby Ho | Producer |
| Hau Pham/Tuan Pham | Account Manager |
To make people see the impact of speeding in a new perspective, we equate speeding to falling or jumping off a building. A different speed would equate to a different floor of a building. We created a traffic accident site of a motorcycle that has seemingly plunged down from the top of buildings around Ho Chi Minh City.