| Title | THE QUESTION BUS |
| Brand | ROADSHOW |
| Product / Service | ROADSHOW |
| Category | C05. Transit |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising Agency | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Name | Position |
|---|---|
| Spencer Wong | Chief Creative Officer |
| Spencer Wong | Executive Creative Director |
| Michael Li/Chris Fong/Law Chi Hang | Creative Director |
| Andy Wong/James Reeves/Harry Chau | Copywriter |
| Timothy Li/Tonkie Chan/Jazon Chan | Art Director |
| Philip Tsang | Advertiser's Supervisor |
| Connie Lo | Account Manager |
| Penelope Yau | Planner |
| Editor: Editor: Wing Cheng/Warren Hui/Production House: Seesaw | Other Credits |
ROADSHOW, an entertainment channel on buses in Hong Kong discovered passengers don't love their programs anymore. With a brand new music video library, we were tasked by pulling passengers' attention back to Roadshow's in-bus screens. Our solution? A QUESTION BUS. We packed 10 regular buses with questions inside-out and kept a barrage of questions t rolling on our screens - ranging from current and social events, the latest trends to IQ tests. Music was the answer! The music library turned into answers to our questions. Passengers could scan the QR code printed on the seat back to pick their answers.