| Title | CAR CURLING |
| Brand | HYUNDAI MOTOR COMPANY |
| Product / Service | CORPORATE |
| Category | C06. Digital Outdoor |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Jeong Seok Han | Chief Creative Officer |
| Hye Kyoung Kim | Executive Creative Director |
| Jung Hwan Kim | Creative Director |
| Suk Hyoung Kim/Choong Shik Nam/Sung Soo Lee/Ayoung Seok/Hyun Joo Choi/Hyun Tai Joo | Planner |
| Chan Hee Kim/Ye Eun Moon/Jin-Min Han | Other Credits |
For the first time in the world, the ‘Car Curling’ real-time game started for 5 whole days. At the busiest street of Seoul, a virtual betting house appears. As passing cars slow down to stop at the stop line. The real-time betting begins, both on mobile and PC.
Stop line is life line-Car Curling