FUR HURTS

Silver Spike

Case Film

Presentation Board

TitleFUR HURTS
ClientPETA
Product / ServiceETHICAL TREATMENT OF ANIMALS
CategoryC03. Special Build
EntrantOGILVY BEIJING, CHINA
Entrant Company OGILVY BEIJING, CHINA
Advertising Agency OGILVY BEIJING, CHINA

Execution

We used live exhibition and installation display at Zhoushan Shopping Mall, Shenyang, China

English Translation of Main Headlines

FUR HURTS

Credits

Name Position
Graham Fink Chief Creative Officer
Juggi Ramakrishnan Executive Creative Director
Wilson Chow/Kweichee Lam/Xingsheng Qi Creative Director
Guilin Bo/Awing Chen Copywriter
Xingsheng Qi/Ming Law/Morris Ku/Peggy Wang/Ashley Chin/Hang Qi Art Director
Zhong Shi Photographer
Peony Wu/Uma Wang Account Supervisor
Iris Huang/Freya Yan Account Manager
Yong Xie/Olivia Fang/Canna Jiao Other Credits