| Title | LIFE COLLARS |
| Brand | WSD (THE WELFARE OF STRAY DOGS) |
| Product / Service | WSD |
| Category | C02. Small Scale Special Solutions |
| Entrant | JWT INDIA Mumbai, INDIA |
| Entrant Company | JWT INDIA Mumbai, INDIA |
| Advertising Agency | JWT INDIA Mumbai, INDIA |
| Name | Position |
|---|---|
| Tista Sen/Swati Bhattacharya/Senthil Kumar | Chief Creative Officer |
| Steven Mathias/Priya Pardiwalla | Executive Creative Director |
| Manash Parui/Aditya Kashyap | Creative Director |
| Steven Mathias/Priya Pardiwalla/Atul Manjrekar/Aditya Kashyap | Copywriter |
| Manash Parui | Art Director |
Light reflective collars were put on stray dogs so that oncoming vehicles could spot them easily at night.