FUR HURTS

Silver Spike

Case Film

Presentation Board

TitleFUR HURTS
ClientPETA
Product / ServiceETHICAL TREATMENT OF ANIMALS
CategoryA17. Public Service, Charity & Fund Raising
EntrantOGILVY BEIJING, CHINA
Entrant Company OGILVY BEIJING, CHINA
Advertising Agency OGILVY BEIJING, CHINA

Credits

Name Position
Graham Fink Chief Creative Officer
Juggi Ramakrishnan Executive Creative Director
Wilson Chow/Kweichee Lam/Xingsheng Qi Creative Director
Guilin Bo/Awing Chen Copywriter
Xingsheng Qi/Ming Law/Morris Ku/Peggy Wang/Ashley Chin/Hang Qi Art Director
Zhong Shi Photographer
Peony Wu/Uma Wang Account Supervisor
Iris Huang/Freya Yan Account Manager
Yong Xie/Olivia Fang/Canna Jiao Other Credits
Xuanyu Zhang AAD

English Translation of Main Headlines

FUR HURTS