| Title | MIX-A-COASTER |
| Brand | DIAGEO |
| Product / Service | SMIRNOFF |
| Category | C01. Bars & Restaurants |
| Entrant | JWT INDIA Mumbai, INDIA |
| Entrant Company | JWT INDIA Mumbai, INDIA |
| Advertising Agency | JWT INDIA Mumbai, INDIA |
| Name | Position |
|---|---|
| Tista Sen/Senthil Kumar And Swati Bhattacharya | Chief Creative Officer |
| Sachin Kamble/Prajato Thakurta | Creative Director |
| Prajato Thakurta/Aalap Desai | Copywriter |
| Sachin Kamble/Van Burn Gonsalves | Art Director |
| Van Burn Gonsalves | Illustrator |
| Dipika Narayan | Account Supervisor |
| Ishita Mehar | Account Manager |
| Himanshu Sharma/Director/Abhishek Chandra/Producer | Other Credits |
Whenever a drink is served in a bar, its served with a coaster. As a result, it becomes the ideal medium to connect with the consumers. That's why we took 8 coasters and fitted each of them with a specially designed touch-sensitive microchip. When a glass was placed on them, each coaster played a different audio loop. We also designed a special table that could wirelessly record the sound from each coaster. Then we placed the table and coasters in popular pubs and bars across Mumbai and let everybody try their hand at coaster jockeying. Not only could people record their composition, they could even create their own music video and share it on social networking sites.