| Title | PATROL VS BEETHOVEN |
| Brand | NISSAN MOTOR CO AUSTRALIA |
| Product / Service | NISSAN PATROL |
| Category | C04. Stunts & Live Advertising |
| Entrant | WHYBIN\TBWA MELBOURNE, AUSTRALIA |
| Entrant Company | WHYBIN\TBWA MELBOURNE, AUSTRALIA |
| Advertising Agency | WHYBIN\TBWA MELBOURNE, AUSTRALIA |
| Name | Position |
|---|---|
| Scott Whybin | Chief Creative Officer |
| Paul Reardon | Executive Creative Director |
| Damian Royce | Creative Director |
| Jarrod Lowe | Copywriter |
| Mark Jones | Art Director |
| Mike Napolitano | Account Supervisor |
| Margot Ger | Producer |
| Matt Chiodo | Account Manager |
| Digital Account Director: Paul Arena | Other Credits |
To launch the new Nissan Patrol as the most rugged and beautifully refined 4x4 ever — we needed a track to match. So we took the soundwave from one of the most refined musical compositions in history, Beethoven’s Ninth. From that we created a 5 story high, 4x4 track, half the length of a football field, complete with obstacles and massive inclines/descents. The peaks and troughs of the song, became the peaks and troughs of our track. It became a product demonstration and event for the 4X4 community, with online content and a promotion for Patrol enthusiasts to experience the drive.