| Title | MELT AWAY CARS |
| Brand | SHANGHAI RED WINGS FOOD CO. |
| Product / Service | BAR & GRILL |
| Category | C01. Bars & Restaurants |
| Entrant | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Entrant Company | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Advertising Agency | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Advertising Agency 2 | RUN ADVERTISING Changning District, CHINA |
| Name | Position |
|---|---|
| Sung Woo Nam | Executive Creative Director |
| Tony Jin | Creative Director |
| Shine Shi | Copywriter |
| Chengjie Tang | Art Director |
| Peter Wu | Photographer |
| Fengbao Song | Advertiser's Supervisor |
| Jay H. Kim | Account Manager |
| Jay H. Kim | Planner |
Although "Drinking and driving" is very dangerous, people think couple of glasses of cocktail are okay. We made car-shaped-ice and put them in every drinks with "don't drink & drive"message on every glass.
Don't drink and drive Your life could be disappeared with your car, if you drink and drive