| Title | THE COCA-COLA REMIX BOTTLE |
| Brand | COCA-COLA |
| Product / Service | COCA-COLA |
| Category | C04. Stunts & Live Advertising |
| Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Entrant Company | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Advertising Agency | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Eugene Cheong (Ogilvy/Mather Asia Pacific)/Steve Back (Ogilvy/Mather Australia) | Chief Creative Officer |
| David Morgan(Ogilvy/Mather Japan)/Daniel Comar(Ogilvy Action Singapore) | Executive Creative Director |
| Jeff Curry/Chris Gurney/Kosuke Hashijima(Ogilvy/Mather Japan) | Creative Director |
| Antti Toivonen/Sharon Chan | Copywriter |
| Anna Rondolino/Chie Katayama(Ogilvy/Mather Japan) | Art Director |
| Chris Martell/Louise Kuegler | Account Supervisor |
| Shakir Moin/Leonardo O'grady/Shelly De Villiers | Advertiser's Supervisor |
| Hogarth/James Brook-Partridge/Amarjeet Kaur | Producer |
| Jiamei Tay/Mark Teal | Account Manager |
| Jun Fujiwara (Dj/Inventor/Designer)/Set Japan/The Gunnery Singapore/Henry Gaunt (Editor) | Other Credits |
Coca-Cola wanted to find refreshing, entertaining ways to connect with people by leveraging their ‘Open Happiness’ brand platform. The brief was simple: find a refreshing way to push the boundaries of happy experiences that consumers can engage in through Coke, with the objective to create more excitement and buzz for the classic. We decided to give the classic opening “psssttt!!!” of a Coke bottle, which has sounded the same for over 125 years, a new twist and invite everyone to have some fun with it. Together with a young DJ/inventor, Jun Fujiwara, we built the Coca-Cola Remix Bottle: a live advertising project that connects people socially through music co-creation. Sounds go into the bottle, and are instantly remixed into original audio tracks. Hundreds of sounds across Tokyo were bottled and turned into shareable video and audio mixes. The digital intervention on the classic bottle through this live stunt took everyone by surprise – generating buzz on-ground in the city, and even spreading across over 131 countries at launch.