Title | THE INTERACTIVE OOH - ACCIDENT |
Brand | TONG LIAN DRIVING SCHOOL / TRAFFIC POLICE |
Product / Service | CHINA ROAD SAFETY DAY |
Category | C03. Special Build |
Entrant | DRAFTFCB CHINA Shanghai, CHINA |
Entrant Company | DRAFTFCB CHINA Shanghai, CHINA |
Advertising Agency | DRAFTFCB CHINA Shanghai, CHINA |
Name | Position |
---|---|
Eddie Wong | Chief Creative Officer |
Fan Ge/Tino Liu/Joy Zou | Creative Director |
Tino Liu/Eddie Wong | Copywriter |
Aaron Hui/Fan Ge | Art Director |
Insight Studio | Photographer |
Lam Tak Chuen | Illustrator |
Ken Wang | Account Supervisor |
Tao Tao | Advertiser's Supervisor |
Ruby Leung | Producer |
Production: Hester Lim/Ken Wang | Other Credits |
In conjunction with China Road Safety Day, Tong Lian Driving School and the Traffic Police installed a special ambient to remind learner drivers on the danger of phone driving.