THE INTERACTIVE OOH - ACCIDENT

TitleTHE INTERACTIVE OOH - ACCIDENT
BrandTONG LIAN DRIVING SCHOOL / TRAFFIC POLICE
Product / ServiceCHINA ROAD SAFETY DAY
CategoryC03. Special Build
EntrantDRAFTFCB CHINA Shanghai, CHINA
Entrant Company DRAFTFCB CHINA Shanghai, CHINA
Advertising Agency DRAFTFCB CHINA Shanghai, CHINA

Credits

Name Position
Eddie Wong Chief Creative Officer
Fan Ge/Tino Liu/Joy Zou Creative Director
Tino Liu/Eddie Wong Copywriter
Aaron Hui/Fan Ge Art Director
Insight Studio Photographer
Lam Tak Chuen Illustrator
Ken Wang Account Supervisor
Tao Tao Advertiser's Supervisor
Ruby Leung Producer
Production: Hester Lim/Ken Wang Other Credits

Execution

In conjunction with China Road Safety Day, Tong Lian Driving School and the Traffic Police installed a special ambient to remind learner drivers on the danger of phone driving.