THE SHARING CAN

Silver Spike

Case Film

Presentation Board

TitleTHE SHARING CAN
ClientCOCA-COLA
Product / ServiceCOCA-COLA
CategoryC02. Small Scale Special Solutions
EntrantOGILVY & MATHER SINGAPORE, SINGAPORE
Entrant Company OGILVY & MATHER SINGAPORE, SINGAPORE
Advertising Agency OGILVY & MATHER SINGAPORE, SINGAPORE
Advertising Agency 2 OGILVY FRANCE Paris, FRANCE

Execution

Coca-Cola has always been an integral part of people coming together. So the brief was to find the best and simplest way to bring this notion to life and make it even easier for consumers to make Coca-Cola their beverage of choice - especially for occasions when they come together with friends and family, connect and share a good time. So we immediately reverted to the packaging and can itself as a starting point.

Credits

Name Position
Eugene Cheong (Ogilvy/Mather Asia Pacific)/Chris Garbutt (Ogilvy/Mather Paris) Chief Creative Officer
Frederic Levron/Yvan Hiot/David Raichmann Creative Director
Baptiste Clinet/Nicolas Lautier/Florian Bodet/Martin Olivier/Xiaoan Cheng Copywriter
Baptiste Clinet/Nicolas Lautier/Florian Bodet/Martin Olivier/Nicolas Gagner/Erdenechimeg Erdene Art Director
Robyn Makyson Illustrator
Philip Heimann/Louise Kuegler/Tonya Fossey/Jiamei Tay/Anne-Sophie Carbo/Francois Phan/Laurianne Maur Account Supervisor
Leonardo O'grady Advertiser's Supervisor
James Brook-Partridge/Laure Bayle/Aurelie Appert Producer
Hadi Zabad/Mark Sinnock Planner
Martin Olivier/Olivier Brechon/Timothy Su (Designer) Other Credits
Giovanni Fantoni Modena Director
Sibilla Morgantini Assistant Director
Lorenzo Hassan Producer
Claude O'Steen DOP
Abhilash Chandrasekaran Assistant Camera