Title | THE SHARING CAN |
Brand | COCA-COLA |
Product / Service | COCA-COLA |
Category | C02. Small Scale Special Solutions |
Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
Entrant Company | OGILVY & MATHER SINGAPORE, SINGAPORE |
Advertising Agency | OGILVY & MATHER SINGAPORE, SINGAPORE |
Advertising Agency 2 | OGILVY FRANCE Paris, FRANCE |
Name | Position |
---|---|
Eugene Cheong (Ogilvy/Mather Asia Pacific)/Chris Garbutt (Ogilvy/Mather Paris) | Chief Creative Officer |
Frederic Levron/Yvan Hiot/David Raichmann | Creative Director |
Baptiste Clinet/Nicolas Lautier/Florian Bodet/Martin Olivier/Xiaoan Cheng | Copywriter |
Baptiste Clinet/Nicolas Lautier/Florian Bodet/Martin Olivier/Nicolas Gagner/Erdenechimeg Erdene | Art Director |
Robyn Makyson | Illustrator |
Philip Heimann/Louise Kuegler/Tonya Fossey/Jiamei Tay/Anne-Sophie Carbo/Francois Phan/Laurianne Maur | Account Supervisor |
Leonardo O'grady | Advertiser's Supervisor |
James Brook-Partridge/Laure Bayle/Aurelie Appert | Producer |
Hadi Zabad/Mark Sinnock | Planner |
Martin Olivier/Olivier Brechon/Timothy Su (Designer) | Other Credits |
Giovanni Fantoni Modena | Director |
Sibilla Morgantini | Assistant Director |
Lorenzo Hassan | Producer |
Claude O'Steen | DOP |
Abhilash Chandrasekaran | Assistant Camera |
Coca-Cola has always been an integral part of people coming together. So the brief was to find the best and simplest way to bring this notion to life and make it even easier for consumers to make Coca-Cola their beverage of choice - especially for occasions when they come together with friends and family, connect and share a good time. So we immediately reverted to the packaging and can itself as a starting point.