| Title | BUTTER |
| Brand | MERMAID BAKERY PARTNERS CO., LTD. |
| Product / Service | LITTLE MERMAID BAKERY |
| Category | B09. Retail Stores, Restaurants & Fast Food Outlets |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company | I&S BBDO Tokyo, JAPAN |
| Advertising Agency | I&S BBDO Tokyo, JAPAN |
| Name | Position |
|---|---|
| Yoshihisa Ogata | Executive Creative Director |
| Keiichi Uemura | Creative Director |
| Yoshiyuki Kaneko | Art Director |
| Motoki Nihei | Producer |
| Yasuhiro Fukunaga | Planner |