| Title | ASHA (HOPE) |
| Brand | BAJAJ ELECTRICALS |
| Product / Service | SOLAR POWERED LAMP |
| Category | B04. Home Appliances, Furnishings, Electronics & Audio-Visual |
| Entrant | TOUCHSTONE ADVERTISING & MARKETING SERVICES Mumbai, INDIA |
| Entrant Company | TOUCHSTONE ADVERTISING & MARKETING SERVICES Mumbai, INDIA |
| Advertising Agency | TOUCHSTONE ADVERTISING & MARKETING SERVICES Mumbai, INDIA |
| Name | Position |
|---|---|
| Adi Upadhyay | Executive Creative Director |
| Ammi Maru | Creative Director |
| Adi Upadhyay | Copywriter |
| Kailash Chaudhari/Adi Upadhyay | Art Director |
| Kunal Verma | Photographer |
| Kailash Chaudhari | Illustrator |
| Kailash Chaudhari | Typographer |
| Shalmali Nazar | Account Supervisor |
| Beena Koshy/Hemal Vadera | Advertiser's Supervisor |
| Sameer Kotekar | Producer |
| Kanika Vaid | Account Manager |
The visual shows alphabets of the Hindi language that glow in the dark at night. Headline: Now your studying won't stop! Product features translate as follows: 1) Solar chargeable 2) Upto 8 hours on a single charge