| Title | TXTBKS |
| Brand | SMART COMMUNICATIONS |
| Product / Service | SMART PUBLIC AFFAIRS |
| Category | C02. Small Scale Special Solutions |
| Entrant | DM9 JAYMESYFU Makati City, THE PHILIPPINES |
| Entrant Company | DM9 JAYMESYFU Makati City, THE PHILIPPINES |
| Advertising Agency | DM9 JAYMESYFU Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Merlee Jayme | Chief Creative Officer | |
| Eugene Demata | Executive Creative Director | |
| Aste Gutierrez | Copywriter | |
| Biboy Royong/Buboy Paguio | Art Director | |
| Dee Taar | Illustrator | |
| Alex Syfu | Account Supervisor | |
| Carlo Perlas | Producer | |
| Ina Vargas | Account Manager | |
| Client Service Director: Caloy Sambrano/Editor: Melo Samson | Other Credits | |
| Buboy Paguio | DDB DM9JaymeSyfu/Digit | Programmer |
Specially encoded sim cards were distributed in public schools.