| Title | MISSING CHILDREN |
| Brand | BAOBEIHUIJIA.COM |
| Product / Service | BABY BACK HOME VOLUNTEERS ASSOCIATION |
| Category | C03. Special Build |
| Entrant | JWT BEIJING, CHINA |
| Entrant Company | JWT BEIJING, CHINA |
| Advertising Agency | JWT BEIJING, CHINA |
| Name | Position |
|---|---|
| Polly Chu | Chief Creative Officer |
| Nicky Zhang | Creative Director |
| Tenten Ma/Theresa Ong/Shawn Cheng/Oliver Tang | Copywriter |
| Devin Zhao/Sheng Li/Dongsheng Yu/Jie Cao/Xiu Feng/Liang Zhou/Christine Klemmt | Art Director |
| Angrid Wu | Account Supervisor |
| Tetsu Bi | Producer |
If you come across a lost or stolen child, simply take a picture of the child's face. Using Face Recognition Technology, the APP will identify a match against Baby Back Home's missing children database. The result is almost instantaneous. The APP will then notify the family and return the child.