| Title | NUGGETS DIVING BOARD |
| Brand | MCDONALD'S |
| Product / Service | NUGGETS |
| Category | C03. Special Build |
| Entrant | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
| Name | Position |
|---|---|
| Dino Jalandoni | Executive Creative Director |
| Jin Yang | Creative Director |
| Ed Hseih | Copywriter |
| Kyle Chiu | Art Director |
| Jennifer Jan | Account Supervisor |
| Cindy Lin | Account Manager |
| Leslie Chang | Planner |
To announce the new McNuggets sauces, a giant diving board was erected near Taipei Main Station to show a larger than life dipping fun experience where we see giant nuggets diving into a large sauce holder.