| Title | MOTHER |
| Brand | THE HOME OF ELDERS |
| Product / Service | CHARITY |
| Category | A17. Public Service, Charity & Fund Raising |
| Entrant | PUBLICIS SHANGHAI, CHINA |
| Entrant Company | PUBLICIS SHANGHAI, CHINA |
| Advertising Agency | PUBLICIS SHANGHAI, CHINA |
| Name | Position |
|---|---|
| Sheena Jeng | Chief Creative Officer |
| Akae Wang/Jacqueline Ye | Executive Creative Director |
| Akae Wang/Jacqueline Ye/Mia Lin/Habbi Sheng | Copywriter |
| Volks Qian/Joe Zhou/Lv Geng/Yigeng Lv | Art Director |
| Bian Meng Xian | Photographer |
| Dicky Liu | Typographer |
| Xu Hai Yong/Chen Long | Art Buyer |
| Carrie Tu | Account Manager |
| Production: Nicole Xu/Jonathon Zhang | Other Credits |