| Title | POVERTY ALLEVIATION BILL |
| Brand | CHINA POVERTY ALLEVIATION |
| Product / Service | CHARITY |
| Category | C02. Small Scale Special Solutions |
| Entrant | CHEIL Beijing, CHINA |
| Entrant Company | CHEIL Beijing, CHINA |
| Advertising Agency | CHEIL Beijing, CHINA |
| Name | Position |
|---|---|
| Jacky Lung | Executive Creative Director |
| Shengxiong Chen | Creative Director |
| Wei Xu | Copywriter |
We put the bills up above a ATM machine where people are concerned about money, a perfect environment for them to realize the meaning and purpose of the campaign.