| Title | AUSPICIOUS SIGN |
| Brand | JAPAN SIX-SHEET AWARD COMMITTEE |
| Product / Service | AYATAKA |
| Category | A02. Drinks (Alcoholic & Non-Alcoholic) |
| Entrant | GREY TOKYO, JAPAN |
| Entrant Company | GREY TOKYO, JAPAN |
| Advertising Agency | GREY TOKYO, JAPAN |
| Name | Position |
|---|---|
| Gaku Takai | Creative Director |
| Gaku Takai | Art Director |
| Gaku Takai | Photographer |
No copies in the poster. The text on the green tea bottle is "AYATAKA". "AYATAKA" is brand name of green tea. Japan Coca Cola’s Japanese tea brand “Ayataka” came up with a unique positiong of [A green tea that has the delicious taste even from a tea pot]. In addition, effectively uses the example of a folklore that everyone in Japan knows about, of when the tea leaf stands vertically it symbolizes good fortune and something good will happen! Ayataka is a green tea that is delicious as well as brings along happy (good fortune)!