| Title | STILL WHITE |
| Brand | P&G |
| Product / Service | TIDE LAUNDRY DETERGENT |
| Category | C03. Special Build |
| Entrant | LEO BURNETT GUANGZHOU, CHINA |
| Entrant Company | LEO BURNETT GUANGZHOU, CHINA |
| Advertising Agency | LEO BURNETT GUANGZHOU, CHINA |
| Name | Position |
|---|---|
| Chong Kin | Executive Creative Director |
| Takho Lau/Joe Yue | Creative Director |
| Akui Ke | Copywriter |
| Jasmine Zhu/Ivan Yang | Art Director |
| Iris Feng | Account Supervisor |
| Neo Lam | Producer |
To demonstrate Tide superior whiteness power in an extraordinary way.