| Title | SHAVE TO SAVE |
| Brand | P&G INDIA |
| Product / Service | GILLETTE GUARD |
| Category | D01. Integrated Campaigns led by Outdoor |
| Entrant | BBDO INDIA Mumbai, INDIA |
| Entrant Company | BBDO INDIA Mumbai, INDIA |
| Advertising Agency | BBDO INDIA Mumbai, INDIA |
| Name | Position |
|---|---|
| Josy Paul | Chief Creative Officer |
| Rajdeepak Das | Executive Creative Director |
| Josy Paul/Rajdeepak Das/Sandeep Sawant | Creative Director |
| Josy Paul/Rajdeepak Das/Sandeep Sawant/Arzan Antia/Indrajeet Kadam/Sagar Jadhav/Gunjan Poddar | Copywriter |
| Josy Paul/Rajdeepak Das/Sandeep Sawant/Indrajeet Kadam/Sagar Jadhav/Gunjan Poddar/Arzan Antia | Art Director |
| Raghav Subbu/Sunil Garud/Kiran Patankar | Photographer |
| Keegan D'mello | Account Supervisor |
| Shouvik Basu | Producer |
| Hitesh Shah/Shankar Yelugu/Sameet Koyand/Venkatesh Pagidimarry/Rajeev Mohite/Kiran/Shyam/Madonna/ | Other Credits |
Social media does not reach the tier 3 and 4 Indian towns where Gillette operates. We used non-traditional outdoor to announce the program. On ground promoters, town criers with megaphones and sandwich boards, auto rickshaws drivers. At the camps, consumers got to experience the razor first-hand. The message also spread through simple word of mouth.