| Title | CHOI YO-SAM |
| Brand | KOREAN ORGAN DONOR PROGRAM |
| Product / Service | ORGAN DONATION |
| Category | B17. Public Service, Charity & Fund Raising |
| Entrant | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
| Entrant Company | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
| Advertising Agency | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Junghyun Ashley Shon | Executive Creative Director |
| Yongho Jo/Sangju Kim | Creative Director |
| Yongho Jo | Copywriter |
| Sangjin Kim/Sangju Kim | Art Director |
| So-Jeong Kim | Advertiser's Supervisor |
His passion resides in all 6 souls - Korean Organ Donor Program. The life of celebrities, who have donated their organs, still continues to breathe and live through the red wave symbol. This symbol carries a meaning that the love and passion of these organ donors still continues to live through this red wave symbol, which is formed by a hand-in-hand symbol.