| Title | BUTTERFLY |
| Brand | I4U |
| Product / Service | I4U BICYCLE |
| Category | B11. Entertainment & Leisure |
| Entrant | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
| Entrant Company | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
| Advertising Agency | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Junghyun Ashley Shon | Executive Creative Director |
| Youngchul Park/Yongbeom Shin | Creative Director |
| Yoonyoung Lee/Eunyoung Choi | Copywriter |
| Sungsim Lee | Art Director |
| Jungwoong Park (From Dplus) | Illustrator |
| Sukjoon Jang | Advertiser's Supervisor |
| Jungwoo Gil | Account Manager |
My bicycle is Amazon 'Pillpa Butterfly'. More light! More Color! Custimize it my way! 14U is characterized by optional parts and accessories and self-assembly system. Using only parts and accessories of 14U bicycle, we depicted the most colorful Amazon Butterfly and Mexico’s Scarlet Macao in our ‘Fly My Bicycle’ creative series. With the flying motion, we also successfully delivered another characteristic of the 14U bicycle, the lightness.