| Title | SOFTNESS THAT GOES ON AND ON AND ON AND ON |
| Brand | P&G |
| Product / Service | P&G DOWNY |
| Category | C03. Special Build |
| Entrant | LEO BURNETT/M&T VIETNAM Ho Chi Minh City, VIETNAM |
| Entrant Company | LEO BURNETT/M&T VIETNAM Ho Chi Minh City, VIETNAM |
| Advertising Agency | LEO BURNETT/M&T VIETNAM Ho Chi Minh City, VIETNAM |
| Name | Position |
|---|---|
| Jeremy Southern | Executive Creative Director |
| Jeremy Southern | Copywriter |
| Marc Marcelo | Art Director |
| Thuy Tran | Photographer |
| Khoa Nguyen | Producer |
| Marc Marcelo - Creative Group Head | Other Credits |
Lift mirrors that reflected multiple images of people and their clothes
SOFTNESS THAT GOES ON AND ON AND ON AND ON