| Title | THE NEVER ENDING ADVENTUROUS TYRE |
| Brand | K.C. WHEEL & TYRE CO. |
| Product / Service | PRADA 4X4 |
| Category | C01. Bars & Restaurants |
| Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Entrant Company | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Advertising Agency | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Name | Position |
|---|---|
| Sompat Trisadikun | Chief Creative Officer |
| Keeratie Chaimoungkalo | Executive Creative Director |
| Sanpathit Tavijaroen | Creative Director |
| Puttipong Pattanapongsagorn | Copywriter |
| Park Wannasiri/Sanpathit Tavijaroen/Sompat Trisadikun | Art Director |
| Visionary | Photographer |
| Visionary | Illustrator |
| Chanwit Nimcharoen/Thawisawakorn Seangkaharat | Producer |
| Sipparee Mongkolsri | Account Manager |
A hand-carved tyre features an illustration of an adventure that never ends, which together installed inside a tyre display located in leading tyre shops.