| Title | CONNECTING CONTINENTS |
| Brand | SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT LTD |
| Product / Service | SHANGRI-LA HOTELS & RESORTS |
| Category | C04. Stunts & Live Advertising |
| Entrant | OGILVY & MATHER GROUP HONG KONG, HONG KONG |
| Entrant Company | OGILVY & MATHER GROUP HONG KONG, HONG KONG |
| Advertising Agency | OGILVY & MATHER GROUP HONG KONG, HONG KONG |
| Name | Position |
|---|---|
| Reed Collins | Chief Creative Officer |
| Simon Handford/Sandy Chan | Executive Creative Director |
| Alvin Lim | Creative Director |
| Richard Sorensen/Simon Handford | Copywriter |
| Alvin Lim | Art Director |
| Daniel Cullen/Betsey Cheung | Account Supervisor |
| Kent Zhu/Stanley Tan | Advertiser's Supervisor |
| Emma Deteliga/Mikyung Kim | Producer |
In May 2013, Shangri-La opened a new hotel on the Bosphorus, Istanbul. This Bosphorus forms a natural divide between east and west, which gave us a wonderful opportunity to demonstrate how we could bring the greatest of Asian hospitality to a new continent. As a symbolic gesture, we released thousands of Chinese floating lanterns carrying the warm wishes of our staff and valued guests around the world to welcome the New Shangri-La Bosphorus and Istanbul to the family.
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