| Title | BIKE |
| Brand | SAMSUNG ELECTRONICS HONG KONG |
| Product / Service | ROAD SAFETY |
| Category | B17. Public Service, Charity & Fund Raising |
| Entrant | CHEIL HONG KONG, HONG KONG |
| Entrant Company | CHEIL HONG KONG, HONG KONG |
| Advertising Agency | CHEIL HONG KONG, HONG KONG |
| Name | Position |
|---|---|
| Shi Ping Ong/Paul Chan | Creative Director |
| Paul Chan | Copywriter |
| Shi Ping Ong | Art Director |
| Mak Kah Heng (Untold Images) | Photographer |
| Eric Park/Jay Jeong/Vincent Siu | Account Supervisor |