| Title | REAL.GOOD. |
| Brand | MCDONALDS CHINA |
| Product / Service | FRIES |
| Category | B09. Retail Stores, Restaurants & Fast Food Outlets |
| Entrant | TBWA\SHANGHAI, CHINA |
| Entrant Company | TBWA\SHANGHAI, CHINA |
| Advertising Agency | TBWA\SHANGHAI, CHINA |
| Name | Position |
|---|---|
| Edmund Choe | Chief Creative Officer |
| Ong Kien Hoe/Gordon Shu | Executive Creative Director |
| Sylvie Kinn/Ong Kien Hoe/Gordon Shu/Edmund Choe | Copywriter |
| Sylvie Kinn/Ong Kien Hoe/Edmund Choe | Art Director |
| Jen Harlim | Photographer |
| Joo - Pafassion Retouching | Illustrator |
| Sylvie Kinn | Typographer |
| Joanna Zhao/Doris Zhang | Art Buyer |
| Brian Swords | Account Supervisor |
| Joanna Zhao/Bryan Xiao | Producer |
| Angela Zhou | Account Manager |