| Title | TAIPEI CITY DEPARTMENT OF TRANSPORTATION “FLYING MAN SERIES”- CHILD |
| Brand | TAIPEI CITY DEPARTMENT OF TRANSPORTATION |
| Product / Service | TRAFFIC REGULATION ADVOCACY |
| Category | B17. Public Service, Charity & Fund Raising |
| Entrant | ADK TAIWAN, CHINESE TAIPEI |
| Entrant Company | ADK TAIWAN, CHINESE TAIPEI |
| Advertising Agency | ADK TAIWAN, CHINESE TAIPEI |
| Name | Position |
|---|---|
| Richard Yu | Chief Creative Officer |
| Richard Yu | Executive Creative Director |
| Richard Yu/Kurt Lin | Creative Director |
| Jean Shih | Copywriter |
| Kurt Lin/Titan Tsai/Richard Yu | Art Director |
We wanted to tell people that the outcome of not wearing seatbelts in back seats could be very serious. However, we didn’t want to use bloody scary pictures to show them that. We would like to use elegant scenes to construct pictures to make people understand the scary consequences of not wearing seatbelts in order to advocate the traffic regulation: Don’t let your life fly away.