Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Mobile Applications and other Downloadable Tools
WEATHER TO WAKE
HYPER
OUTDOOR SPORTS 		Y&R NZ Auckland NEW ZEALAND
BANDANNA ART
CANTEEN
MOBILE APP 		DDB MELBOURNE AUSTRALIA
PRIVATE CANDLE
HAAGEN DAZS
ICE CREAM 		JWT JAPAN Tokyo JAPAN
MISSING CHILDREN
BAOBEIHUIJIA.COM
BABY BACK HOME VOLUNTEERS ASSOCIATION 		JWT BEIJING CHINA
Short List
1000 STORES
YIHAODIAN
E-GROCERY 		OGILVY SHANGHAI CHINA
CLEAR F1 FANTASY CHAMPION APP
UNILEVER
CLEAR ANTI-DANDRUFF SHAMPOO 		PHD Shanghai CHINA
IMODIUM TOILET TRACKER
JOHNSON & JOHNSON
OVER THE COUNTER 		OGILVYONE WORLDWIDE Manila THE PHILIPPINES
RUN NAVI
PUMA JAPAN
PUMA RUNNING 		BEACON COMMUNICATIONS Tokyo JAPAN
EXCLUSIVE FACE MANIA
SAMSUNG
CHATON 		CHEIL OPENTIDE Beijing CHINA
THE WINE LINE APP
CLIENT PREMIUM WINE BRANDS
THE WINE LINE APP 		WEBLING INTERACTIVE AUSTRALIA
WARISAN KULINER - 1ST APPS FOR INDONESIAN FOOD
UNILEVER
FOODS 		MINDSHARE Jakarta INDONESIA
GOOD NIGHT: DREAM IS, NEW MEDIA
GP ONLINE
YUMEMIRU - CONTROL YOUR DREAMS 		HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN
28 DAYS TO A PURE & NATURAL LIFE
NIVEA
NIVEA PURE & NATURAL 		ANALOGFOLK Sydney AUSTRALIA
DUFAN FIND MY KID
DUNIA FANTASI
SMARTPHONE APPLICATION 		McCANN WORLDGROUP Jakarta INDONESIA
PINCH PINUP
ONE EIGHT PROMOTION
PINCH PINUP 		BEACON COMMUNICATIONS Tokyo JAPAN
THE FUN CALENDAR
DEPARTMENT OF TOURISM
TOURISM 		BBDO GUERRERO Makati City THE PHILIPPINES
NAPPY NOTIFIER
HUGGIES
HUGGIES 		OGILVY BEIJING CHINA
Bronze
A03 Viral Marketing & Messaging for Mobile
TXTBKS
SMART COMMUNICATIONS
SMART PUBLIC AFFAIRS 		DM9 JAYMESYFU Makati City THE PHILIPPINES
Grand Prix
ROAD MODE
VICROADS
ROAD MODE 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA
GOLDRUSH
SAMSUNG ELECTRONICS
BRAND 		CHEIL WORLDWIDE Seoul SOUTH KOREA
DONATE-A-TONE
STARHUB
SAMARITANS OF SINGAPORE 		DDB GROUP SINGAPORE SINGAPORE
Bronze
MISSED CALL MAKES PARENTING EASY!
PROCTER & GAMBLE, INDIA
PAMPERS 		MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
“SHINE & SHARE WITH TIDE”
PROCTER & GAMBLE, INDIA
TIDE 		MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
AXE TALKTIME ACTIVITY
HINDUSTAN UNILEVER
AXE DEODARANTS 		PHD Mumbai INDIA
HOW COLGATE TURNED THE MAHA KUMBH MELA INTO THE MAHA TECH MELA
COLGATE PALMOLIVE (INDIA)
COLGATE DENTAL CREAM 		MEC Mumbai INDIA
WEAPON OF MASS CUSTOMISATION
SUNSILK, HINDUSTAN UNILEVER
SUNSILK CONDITIONERS 		MINDSHARE Mumbai INDIA
PINCH PINUP
ONE EIGHT PROMOTION
PINCH PINUP 		BEACON COMMUNICATIONS Tokyo JAPAN
A04 Mobile Games
WILDERQUEST
NATIONAL PARKS & WILDLIFE
WILDERQUEST 		DEEPEND Sydney AUSTRALIA
ODOMETER LOTTERY
SONY ASSURANCE
INSURANCE FOR KM YOU DRIVE 		FRONTAGE Tokyo JAPAN
PENGUIN NAVI
SUNSHINE CITY CORPORATION
SUNSHINE AQUARIUM 		HAKUHODO Tokyo JAPAN
CHROME WORLD WIDE MAZE
GOOGLE JAPAN INC.
CHROME EXPERIMENTS 		PARTY Tokyo JAPAN
Bronze
PLAYER MINDSET: REDEFINING THE JAGUAR BRAND IN CHINA THROUGH MOBILE GAMING
JAGUAR LAND ROVER CHINA
F-TYPE 		ELECTRONIC ARTS Singapore SINGAPORE
GOOGLE FUTURE SEARCH
GOOGLE
GOOGLE VOICE SEARCH 		HAKUHODO Tokyo JAPAN
PLUG-IN CHAMPIONSHIP
TOYOTA MOTOR SALES & MARKETING CORPORATION
PRIUS PHV 		PARTY Tokyo JAPAN
HAPPYTABLE
MCDONALD'S
HAPPYMEAL 		DDB GROUP SINGAPORE SINGAPORE
Short List
HIDE 'N' SEEK
GM ENCORE
GM ENORE 		OGILVY BEIJING CHINA
Short List
PAC-MAN RETURNS – WITH SUPERIOR GERM PROTECTION!
UNILEVER
LIFEBUOY 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
CLEAR F1 FANTASY CHAMPION APP
UNILEVER
CLEAR ANTI-DANDRUFF SHAMPOO 		PHD Shanghai CHINA
DUMB WAYS TO DIE THE GAME
METRO TRAINS
METRO TRAINS 		McCANN MELBOURNE AUSTRALIA
Bronze
THE HIGHEST GOAL
ADIDAS JAPAN
FOOTBALL 		TBWA\HAKUHODO Tokyo JAPAN
RUN THAT TOWN
AUSTRALIAN BUREAU OF STATISTICS
CENSUS 		LEO BURNETT SYDNEY AUSTRALIA
ANGRY BURGERS
McDONALDS CHINA
MCDONALD'S BURGER 		TBWA\SHANGHAI CHINA
BIG BOX BIG PARTY
PIZZA HUT
PIZZA HUT BIG BOX 		OGILVYONE WORLDWIDE HONG KONG HONG KONG
A05 Mobile Advertising
DIGITAL EARTH HOUR
WWF CHINA
WWF CHINA 		BBH CHINA Shanghai CHINA
Short List
JUST ONE WIPE! NOTHING LEFT
BULLSONE
RAINOK WIPER 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
CELEBRATING FRIENDSHIPS WITH BEN & JERRY'S
UNILEVER
SINGAPORE 		MINDSHARE ASIA PACIFIC Singapore SINGAPORE
HYPER PERSONALISATION
TATA DOCOMO
TELECOM 		INTERFACE BUSINESS SOLUTIONS Mumbai INDIA
A06 Integrated Mobile Campaigns
GPS MARATHON WEBCAST
LENOVO
LEPHONE S890 		BLUEFOCUS PR CONSULTING Beijing CHINA
HAPPINESS CAM
ORIENTAL LAND
HAPPINESS CAM 		BASCULE Tokyo JAPAN
SALE NAVIGATION
EMART
EMART 		CHEIL WORLDWIDE Seoul SOUTH KOREA