SALE NAVIGATION

TitleSALE NAVIGATION
BrandEMART
Product / ServiceEMART
CategoryA06. Integrated Mobile Campaigns
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Entrant Company CHEIL WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency CHEIL WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Hosung Chun Linkazia
Jeongmo Kang Linkazia
Dongsik Kim Yuyang Dnu
Byungoh Kim Yuyang Dnu
Yangkeun Kim Revival Labs
Wondae Ryu Media Artist
Kiheon Shin Media Artist
Sangkyu Lim Etri
Taegyu Kang Etri
Sangkyu Jeon Music
Dongsu Kang Director
Jintaek Noh Cheil Worldwide Account Executive
Hyojung Kang Cheil Worldwide Art Director
Sujin Oh Cheil Worldwide Art Director
Sangjun Shin Cheil Worldwide Copywriter
Wonjun Jang Cheil Worldwide Copywriter
Jaewook Nam Cheil Worldwide Creative Director
Thomas Hongtack Kim Cheil Worldwide Executive Creative Director
Jeongkeun Yoo Cheil Worldwide Chief Creative Officer

Brief Explanation

Korea’s no.1 discount retailer, emart, has begun a new mobile business. How can an ordinary retailer go mobile? We’ve raised the bar and raised expectations by bringing the next generation of mobile. Customers get excited when they get ‘hot deal’ items and special discounts. So we’ve made it fun and easy to find sales and deals within a huge retail setting. We’ve come up with emart Sale Navigation! A mobile navigation system that tells you where you are and where you want to go to find the best deals. emart Sale Navigation utilizes the world’s first LED light activated mobile technology. Step1. Run the smartphone application and a map of the store will appear on the screen. Step2. The map shows you where you are and directs you to where you want to go. Step3. When the lights signal that your arrival at a sale location, a coupon pop-up (lighting coupon) will appear on the screen. We’ve not only made the everyday shopping experience easier for the customer, we have also successfully promoted a unique mobile business for emart.

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