| Title | SOUND OF HONDA |
| Brand | HONDA MOTOR CO. |
| Product / Service | INTERNAVI |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ken Imamura/Harunobu Ueda/Tetsuro Yoneda/Akihiro Mikawa/Ryota Suzuki/Yuri Suzuki | Honda Motor Co./Ltd. | Client Supervisor |
| Haruhiko Ishikawa | Shipoo Inc. | Producer |
| Takao Kaburaki/Takuma Sato | Dentsu Inc. | Account Director |
| Taeji Sawai | Qosmo | Sound |
| Takanori Yoshimura | Muu2 | Sound |
| Takanori Yoshimura | Muu2 | Programmer |
| Nao Tokui/Toru Urakawa | Qosmo | Programmer |
| Taeji Sawai | Qosmo | Technical Director |
| Kotaro Yamaguchi | Designer | |
| Takato Kanehara | Metaphor | Designer |
| Kyoko Yonezawa | Dentsu Inc. | Creative Technologist |
| Yu Orai | Dentsu Inc. | Art Director |
| Sotaro Yasumochi/Nadya Kirillova | Dentsu Inc. | Copywriter |
| Kaoru Sugano | Dentsu Inc. | Creative Director/Creative Technologist |
Honda provides a two-way communication car navigation system “Internavi pocket” an easy-to-use smartphone app. The challenge was to let Honda users/fans experience Internavi’s driving sensing technology that goes far beyond just navigation. We transformed Internavi driving sensing technology into an entertainment for Honda fans:“Sound of Honda,” an app that allows users to drive along to the sounds of popular Honda models of years past by replicating the engine sounds of classic Honda models according to your driving. We continued to create buzz by regularly releasing sounds of notable models such as N360, S800, NSX-R, CIVIC type R.