Title | ROADMOVIES |
Brand | HONDA MOTOR CO. |
Product / Service | INTERNAVI |
Category | A02. Mobile Applications and other Downloadable Tools |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ken Imamura/Harunobu Ueda/Tetsuro Yoneda/Akihiro Mikawa/Ryota Suzuki/Yuri Suzuki | Honda Motor Co./Ltd. | Client Supervisor |
Haruhiko Ishikawa | Shipoo Inc. | Producer |
Aiin | Aiin | Sound |
Takao Kaburaki/Takuma Sato | Dentsu Inc. | Account Director |
Ken Murayama/Shogo Yano | Deltro | Programmer |
Ken Murayama | Deltro | Technical Director |
Kotaro Yamaguchi | Designer | |
Masanori Sakamoto | Deltro | Designer |
Kyoko Yonezawa | Dentsu Inc. | Creative Technologist |
Masanori Sakamoto | Deltro | Art Director |
Yu Orai | Dentsu Inc. | Art Director |
Sotaro Yasumochi | Dentsu Inc. | Planner/Copywriter |
Kaoru Sugano | Dentsu Inc. | Creative Director/Creative Technologist |
To create an even richer driving experience through an easy-to-use Smartphone app version of a two-way communication car navigation system provided by Honda, we provided a free camera app that allows users to easily record memories of a car trip or outing such as roads passed, places visited, things found, people met, and other encounters and automatically turns them into road movies! In additional to auto-mode that automatically films according to the travel distance and travel time of the car, it is also possible to film manually. Numerous users shared their own road movies on Facebook and YouTube.