ROADMOVIES

TitleROADMOVIES
BrandHONDA MOTOR CO.
Product / ServiceINTERNAVI
CategoryA02. Mobile Applications and other Downloadable Tools
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN

Credits

Name Company Position
Ken Imamura/Harunobu Ueda/Tetsuro Yoneda/Akihiro Mikawa/Ryota Suzuki/Yuri Suzuki Honda Motor Co./Ltd. Client Supervisor
Haruhiko Ishikawa Shipoo Inc. Producer
Aiin Aiin Sound
Takao Kaburaki/Takuma Sato Dentsu Inc. Account Director
Ken Murayama/Shogo Yano Deltro Programmer
Ken Murayama Deltro Technical Director
Kotaro Yamaguchi Designer
Masanori Sakamoto Deltro Designer
Kyoko Yonezawa Dentsu Inc. Creative Technologist
Masanori Sakamoto Deltro Art Director
Yu Orai Dentsu Inc. Art Director
Sotaro Yasumochi Dentsu Inc. Planner/Copywriter
Kaoru Sugano Dentsu Inc. Creative Director/Creative Technologist

Brief Explanation

To create an even richer driving experience through an easy-to-use Smartphone app version of a two-way communication car navigation system provided by Honda, we provided a free camera app that allows users to easily record memories of a car trip or outing such as roads passed, places visited, things found, people met, and other encounters and automatically turns them into road movies! In additional to auto-mode that automatically films according to the travel distance and travel time of the car, it is also possible to film manually. Numerous users shared their own road movies on Facebook and YouTube.

Links

Mobile URL   |   Entry URL